David Arnoux from Growth Tribe gives hands-on insights into growth hacking.
On the surface, LinkedIn’s advertising platform appears extremely limited when compared to the likes of Facebook and Twitter. However, the string in LinkedIn’s bow is the ability to target B2B audiences at an incredibly granular level. By focusing on the right metrics, and making full use of LinkedIn’s features beyond advertising, marketers have the ability to build out highly effective campaigns. This session will run through everything you need to know about how to run LinkedIn advertising, and using results from previous campaigns, show you just how effective the channel can be
Stephen walks through what a content marketing strategy should contain, what you should be trying to achieve as a startup, what you should ignore, what skills you need and what tools are required.
Stuart Gregory, Business Product Manager at Transferwise talks about how Transferwise approaches launching a product aimed at businesses
Stuart shows us how he approaches this problem by understanding early adopters and how he interviews them to be able to understand why they love Transferwise and then translates their language into the product itself
He also walks us through what its like working internally at Transferwise and how he works with both Legal and Compliance teams to make substantive improvements to their products that go far beyond just cosmetic design tweaks
Stephen Croome talks about SaaS pricing for startups
Stephen Croome, founder of firstconversion.com will talk about SaaS pricing for startups and show how to research and think about implementing pricing models for your product
Stef Lewandowski talks about building early stage startups at London Startup Growth Meetup
Fergus Dyer-Smith of Wooshii.com talks about succeeding with double sided marketplaces
Fergus Dyer-Smith, CEO and founder of video production startup Wooshii will talk about their experience building a double sided marketplace and how you they grew both sides of the market at the same time. He will also talk about the changes and pivots they have made over time
Jenny Mulholland from Softwire talks about Business Development in Tech
Todd Obrien MD for Advanced Analytics EMEA at Dell talks sales
Interview with Ray Coppinger of Marketo on content marketing