Tiana Portugal, Head of Acquisition Marketing at Tide talks about how to approach your customer acquisition strategy. From strategy to execution, how your start-up can be successful in acquiring customers and scaling marketing investment as you grow.
This talk was part of our Fintech focused meetup. Tide is a business current account with tools that save you time and money
Charlie Taylor, Growth Lead at Curve, share lessons on growth, what he has learned from year 1 in team of 1, looking for 10x. He talks about what’s worked, what’s not worked, and what Curve is still hoping will work.
This talk was part of our Fintech focused meetup. Curve combines your bank cards into 1 card and lets you see every transaction in real-time across all your bank cards on one simple screen.
Jon Quinton from Overdrive Digital runs us through how to get started with Linkedin advertising for startups
On the surface, LinkedIn’s advertising platform appears extremely limited when compared to the likes of Facebook and Twitter. However, the string in LinkedIn’s bow is the ability to target B2B audiences at an incredibly granular level
Stuart Gregory, Business Product Manager at Transferwise talks about how Transferwise approaches launching a product aimed at businesses
Stuart shows us how he approaches this problem by understanding early adopters and how he interviews them to be able to understand why they love Transferwise and then translates their language into the product itself
He also walks us through what its like working internally at Transferwise and how he works with both Legal and Compliance teams to make substantive improvements to their products that go far beyond just cosmetic design tweaks
Fergus Dyer-Smith of Wooshii.com talks about succeeding with double sided marketplaces
Fergus Dyer-Smith, CEO and founder of video production startup Wooshii will talk about their experience building a double sided marketplace and how you they grew both sides of the market at the same time. He will also talk about the changes and pivots they have made over time